Kejeo celebrates its 20th anniversary: an adventure serving enthusiasts of ATVs and motorcycles
In 2025, Kejeo celebrates two decades of history, mechanical passion, and dedicated service for both quad and two-wheel enthusiasts, amateurs and professionals alike. Behind this success lies the boldness of an entrepreneur, the commitment of a team, and a vision that has remained unchanged: offering the right parts, at the right price, with reliable and human support.
From its first steps to the creation of a recognized e-commerce platform throughout France, Kejeo has managed to evolve without ever losing sight of the essentials: quality of work, responsiveness to demands, and the importance of true customer service. Availability, efficiency, and attention to detail have always been integral parts of the company’s DNA. A look back at an adventure born in Lorraine, which became a reference in the off-road world.
From the first quads to the first parts: the beginnings of Extrêmes Loisirs (2005 – 2009)
It all begins in April 2005, in Eastern France.
Sébastien Houillon launches System Lorraine, a B2B structure dedicated to the distribution of recreational vehicles and two-wheelers on behalf of a purchasing group.
The activity is aimed exclusively at professionals in the North-East quarter, with a clear ambition: to meet the growing demand for this type of vehicle.
A few months later, a new stage begins. From his family home, with limited means but unwavering motivation, Sébastien creates Extrêmes Loisirs, a company that marks the real launch of the adventure.
The program includes: quads, buggies, and scooters from brands such as HYtrack, Dinli, Triton, Linhai, or Keeway, not forgetting a range of mini-bikes. The strategy is as follows: offer accessible and fun machines to a clientele seeking thrills.
By the end of 2007, the company takes a step forward. It moves into a 700 m² building, with a brand-new showroom to welcome visitors. But it is in 2008 that the business takes a decisive turn: the acquisition of Minico’s stock, a well-known importer in the French market, marks Extrêmes Loisirs’ first steps into spare parts sales.
In 2009, a major strategic change takes place. The company stops selling vehicles to focus entirely on distributing spare parts, for both individuals and professionals. Shelves replace the exhibition vehicles, and a new chapter begins.
From the counter to the web: the rise of Extrêmes Loisirs in spare parts (2010 – 2021)
In 2010, the story of Extrêmes Loisirs enters a new dimension with the launch of its very first website.
At a time when e-commerce in the quad world is still in its infancy, the team takes the lead. The site then offers a feature still rare online: spare parts search via exploded vehicle views. Already common between professionals and suppliers, this approach remains rare for individuals, who find in it a simple and effective tool to identify the right parts.
The first references concern leading brands such as Hytrack, Masai, Dinli, Linhai, or Triton, but very quickly, the offer expands.
Over the years, Extrêmes Loisirs develops its catalog, know-how, and reputation. Between 2010 and 2021, the company supports thousands of clients throughout France, and even beyond. Stocks are enriched through strategic buyouts from players such as Sidam, Ichiban, or Henot. Each pallet received, each part sorted, each package shipped demonstrates attention to detail and a strong commitment to customer satisfaction.
The company continues to modernize, the premises evolve, and the team grows.
Kejeo, a new identity for renewed ambition (2022 to this day)
The year 2022 marks a decisive turning point in the company’s history. After more than fifteen years of experience, growth, and service under the name Extrêmes Loisirs, a new brand is born: Kejeo. This change of identity is not just a matter of name. It symbolizes the desire to offer a clearer, more intuitive, and more efficient experience to all quad and two-wheel enthusiasts.
The new online platform aims to be more ergonomic, faster, and above all better suited to users’ needs, whether they are individuals or professionals. Kejeo becomes the natural extension of everything the team has built over the years: a site rich in references, easy to use, and focused on efficiency.
In the wake of this, Le Koncess is born. This store located in Neufchâteau reconnects with dealership activity while expanding the offer: motorcycles, quads, and buggies from renowned brands such as Segway, Rieju, Royal Enfield, Moto Morini, Talaria, and YCF. A new space designed to bring together enthusiasts, with the same spirit of closeness and advice as on the very first day.
In 2025, Kejeo is a family business firmly established in Darney, a team of five dedicated people, a high-performance logistics base, more than 90,000 references available online, and over 50,000 customers across France and all of Europe.
20 years later, the same passion at the heart of the engine
Since 2005, the company has undergone many evolutions, but one thing has never changed: the will to serve all those who live their passion for off-road or two-wheelers with seriousness and enthusiasm.
Kejeo supports both amateurs maintaining their quad on weekends and professionals looking for a reliable partner. For the latter, the promise is simple: quickly provide the right parts, ensure rigorous service, and avoid any unpleasant surprises. It is this availability, and this sense of well-done work, that today make Kejeo’s strength.
These 20 years are the result of constant work, a strong team spirit… and above all the renewed trust of thousands of customers. Whether they have been here from the beginning or joined us recently, it is thanks to them that the Kejeo adventure continues to move forward every day. And if the company’s story is already full, it is far from over.
So to all those who have ever trusted us and continue to do so today: thank you, and see you very soon!
